The Show Must Go On

by Dharmesh Kukadiyapublished on January 8, 2021
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Amazon has unveiled its holiday 2020 campaign, which tells an inspiring story of a determined young ballerina bringing the community together amidst the challenges of this year set to an arrangement of Queen’s ‘The Show Must Go On’.

The campaign features 17-year-old French ballet dancer, Taïs Vinolo, who much like the character in the ad has continued to train and practice her craft despite the challenges of this year. We follow her powerful story as her dreams of dancing a lead role are cancelled due to Covid-19. Not letting this hold her back, she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.